In 1960, the Scout Harvester was the first SUV the world had ever seen. But it’s reign was short-lived as the last Scout vehicle rolled off the assembly line in 1980. That is until it’s 2024 rebirth. Reinvented and retooled as the Traveler and Terra, an EV SUV and truck. I worked on the relaunch of this American icon, which included about a billion or so assets and even writing roughly 92% of the website. Below is a smattering of a few of my favorite pieces, from brand work to heavy duty product stuff.
