FREE POWER DAY
Direct Energy constantly came to us with crazy, harebrained electricity plans to sell. This was one of their better plans.
Case Study:
(The second best case study on electricity companies you'll see all day)
Watch film of our radio. Say whaaaaat?
SAVINGS FOR EVERYONE PLAN
Not all of Direct Energy's plans made sense, like the one about giving away free electricity and free food. But this radio spot makes total sense.
RADIO SPOT
NEWSPAPER HALF PAGE
SUPER SMALL LEGAL COPY: * If you’ve answered yes to only one of the above questions, then Direct Energy’s Savings for Everyone Plan may still be of use to you. Your satisfaction with the Savings for Everyone Plan is not solely dependent on both using electricity and eating food. Direct Energy does not discriminate against those who use electricity but do not eat food, likewise of those who eat food but do not use electricity. However, your Savings for Everyone results may vary; free energy usage without food consumption may result in an increase in vacuuming, laundry, and blow-drying, but side effects may include hunger, gain of appetite, and overall lethargy. Likewise, food consumption in a family style restaurant (perhaps with family) without energy usage may result in free turkey sandwiches, enchiladas, and assorted plates of pasta. But side effects may include high energy bills and possibly piles of dirty laundry. However, if you neither use electricity nor consume food, but still enjoy getting things for free, Direct Energy’s Savings for Everyone Plan will still be desirable for you - despite your unusual personal choices.