TELUS, Canada's 2nd largest telecom, donates to help animals every Christmas.
So to raise awareness for the program, we created Shop Wildly: a store that lets customers go on a wild shopping spree for wildlife.
Case Study:
Website
Each animal's profile listed special deals, like clean water for the Whooping Crane or acres of forest for the Caribou. They also came with customer reviews and even bonus bundles.
Giftcard:
In-store, we gave out free Shop Wildly gift cards with special dollar amounts (anywhere from $10 - $1000)
Print:
