For two years, my partner and I were the lead creatives on Direct Energy. Utility companies are tricky beasts, but I like to think we did some interesting stuff in a pretty tough category.
In our first campaign, we helped Direct Energy be direct with its customers.
Case Study:
(The best case study on electricity companies you’ll see all day)
This was the first spot encouraging Kim Dorsey to switch:
This was the last Kim Dorsey spot, congratulating her on finally switching over: